Groovy Girls® are so back – full of fresh fashion, fun and friendship! Originally beloved for their bold style, soft construction, and individuality, Groovy Girls now return as a fashion doll for a new generation of kids – and the parents who grew up loving them.

Blending nostalgic charm with modern trends, Groovy Girls celebrate self-expression, friendship, and individuality. Each doll is a soft, huggable play companion promoting creativity, confidence, and inclusive play – encouraging kids to be uniquely themselves in a world full of color, kindness, and cool.

With a fresh take on fashion and a throwback spirit, Groovy Girls are the ultimate retro-cool companions for today’s imaginative, empowered kids.

Saige  loves hanging out with her mom as they take on each day as a new adventure together! Dressed in comfy-cute leisure gear, she smiles through life with confidence and charisma. Saige  has learned from her mom to make new friends wherever she goes, always curious to discover what makes each person special. She wouldn’t be Saige  without her warm smile, open heart, and her built-in bestie, her mom!