{"title":"Frida","description":"","products":[{"product_id":"the-snot-sucker-nasal-aspirator","title":"NoseFrida The Snotsucker Nasal Aspirator","description":"\u003cp\u003eDoctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say \"sayonara\" to snotty noses.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the snot sucker when clearing stuffy noses. Replace filter after every use.\u003c\/li\u003e\n    \u003cli\u003eCOMFORTABLE + NON-INVASIVE: NoseFrida creates a seal with the outside of the baby's nostril for gentle snotsucking.\u003c\/li\u003e\n    \u003cli\u003eDISHWASHER SAFE: The blue nasal tube, red mouthpiece, and filter cap are top-rack dishwasher safe for easy cleaning.\u003c\/li\u003e\n    \u003cli\u003ePEDIATRICIAN RECOMMENDED: BPA + Phthalate-free. Safe for all ages.\u003c\/li\u003e\n    \u003cli\u003eBABY REGISTRY ESSENTIAL: Includes 1 NoseFrida and 4 Hygiene Filters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UsLFKfGuioE?si=MYi0Yel6Z6qDrACQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Baby","offers":[{"title":"NoseFrida The Snotsucker Nasal Aspirator \/ Newborn","offer_id":51211078074652,"sku":"NF020","price":14.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/712a8dad1476b86c667316972897c508befe1f98.jpg?v=1767902486"},{"product_id":"3-in-1-air-purifier-replacement-filter","title":"3-in-1 Air Purifier Replacement Filter","description":"\u003cp\u003eKeep replacement filters on-hand so your 3-in-1 Air Purifier + Sound Machine + Nightlight can continue removing dust mites, mold spores, and air pollution. 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First LATHER (with sponge), then LOOSEN (with brush), and LIFT (with comb) then get back to the baby with more cradle, less cap.\u003c\/p\u003e\n\n\u003cb\u003eWhat's Inside?\u003c\/b\u003e\n\u003cul\u003e\n    \u003cli\u003e1 FlakeFixer the 3-Step cradle cap regimen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/SFibnGv4D68?si=e2KbRpFJhL2HFHwj\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Baby","offers":[{"title":"DermaFrida the FlakeFixer \/ Newborn","offer_id":51225819676956,"sku":"NF042","price":15.75,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/99b7be078a01d4128f496b50bd8c1692d1c96fa0.jpg?v=1767902471"},{"product_id":"diaper-cream-booty-brush","title":"Diaper Cream Booty Brush","description":"\u003cp\u003eApplying diaper cream when baby's got a rash can be one messy mission. 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Its protective storage cap keeps every bristle in place even when stuffed in your bag for on-the-go hair management.\u003c\/p\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/O9CxP_t7SGU?si=tAR4jR5NftJHDhST\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Baby","offers":[{"title":"Thick or Curly Hair Detangler Brush ENG ONLY \/ Newborn","offer_id":51225820528924,"sku":"NF071","price":10.5,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/5f010d7e3257bdce715983b084ed4bd645499a1b.jpg?v=1767902498"},{"product_id":"nosefrida-the-snotsucker-saline-kit","title":"NoseFrida The Snotsucker Saline Kit","description":"\u003cp\u003eKeep your little one's nostrils clear naturally with the Fridababy NoseFrida Saline Kit, the all-in-one stuffy nose solution for babies. Includes the Snotsucker nasal aspirator, disposable hygiene filters, and the NoseFrida Saline Snot Spray.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eHYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the snot sucker when clearing stuffy noses. Replace filter after every use. (10 Count)\u003c\/li\u003e\n    \u003cli\u003eCOMFORTABLE + NON-INVASIVE: NoseFrida creates a seal with the outside of the baby's nostril for gentle snotsucking.\u003c\/li\u003e\n    \u003cli\u003eTWO INGREDIENT SALINE: Natural sea salt and purified water specially formulated for small noses. No alcohol, medicine or other additives. 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Sides snap together to support a newborn, dries out quickly, and folds up for easy storage and travel. Made of quick-dry material, the Soft Sink Baby Bath is machine washable or can simply be hung to dry. 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This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pack in your hospital bag and you're good to go!\u003c\/b\u003e\n \n \n \n 5-STEP POSTPARTUM RECOVERY REGIMEN: This kit includes all 5 steps of the Frida Mom Postpartum Recovery Regimen to cleanse, wear, cool and absorb, soothe and relieve pain in the perineal area.\n \n PERFECT GIFT FOR MOM-TO-BE: Perfectly packaged for registry and shower gifting for a mom-to-be.\n \n REGISTRY MUST-HAVE: This deluxe kit has everything mom needs for labor and delivery + postpartum.\n \n \u003cbr\u003e\n \n \u003cb\u003eWHAT'S INSIDE\u003c\/b\u003e\n \n \u003c\/p\u003e\u003cul\u003e\n \n \u003cli\u003eDelivery and Nursing Gown (1 gown) - One Size, fits XS-XL\u003c\/li\u003e\n \n \u003cli\u003eLabor and Delivery Socks (1 pair)\u003c\/li\u003e\n \n \u003cli\u003eUpside Down Peri Bottle (1 peri bottle)\u003c\/li\u003e\n \n \u003cli\u003eDisposable Postpartum Underwear (4 pairs) - Size Regular, Waist 28\" - 42\"\u003c\/li\u003e\n \n \u003cli\u003eInstant Ice Maxi Pads (4 pads)\u003c\/li\u003e\n \n \u003cli\u003ePerineal Cooling Pad Liners (24 witch hazel liners)\u003c\/li\u003e\n \n \u003cli\u003ePerineal Healing Foam (net 5 fl. oz.)\u003c\/li\u003e\n \n \u003cli\u003eToilet-top storage caddy and carry case\u003c\/li\u003e\n \n \u003c\/ul\u003e\n \n \n \n \u003cbr\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/BwtQWSuwSis?si=4Gmpyej7uun4VPu6\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Mom","offers":[{"title":"Labour + Delivery Recovery Kit","offer_id":51225820692764,"sku":"NF211","price":97.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/22dd31c3c0d012638d7bd5f26223725f98a23086.jpg?v=1767902481"},{"product_id":"smilefrida-finger-toothbrush","title":"SmileFrida - Finger Toothbrush","description":"\u003cp\u003ePUT THE BRUSHING BATTLE TO BED. 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Each package contains 10 disposable Windis.\n \n \n \n \u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0IrrNJdDpZ8?si=_HJAi2_mIrU1uFoi\u0026amp;start=1\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Baby","offers":[{"title":"Windi The GasPasser \/ Newborn","offer_id":51225820791068,"sku":"NF086","price":10.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/196b2da500446d3b183d8f2c11eebad982a10142.jpg?v=1767902503"},{"product_id":"nasal-aspirator-filters","title":"Nasal Aspirator Filters","description":"\u003cp\u003e100% WEIRD. 100% HYGIENIC. 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Build healthy oral health habits with the entire oral care line from Frida Baby.\u003c\/p\u003e\n\n\u003cp\u003eWhat's Inside?\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003e1 Toothbrush\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eTRIPLE-ANGLE: Rounded, triple-angle bristles gently clean all sides at once.\u003c\/li\u003e\n    \u003cli\u003eEASY TO HOLD: Soft silicone handle is easy for little + big hands to grip.\u003c\/li\u003e\n    \u003cli\u003eSTAYS PUT: Keep from rolling off counters with its stay-put suction cup.\u003c\/li\u003e\n    \u003cli\u003eTOSS TIME INDICATOR: Bristles change from blue to white when it's time to replace the brush.\u003c\/li\u003e\n    \u003cli\u003eTRAINING TEAM: The next step in building oral care habits after Training Toothbrush for Babies. 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The Perineal Comfort Cushion provides a much-needed relief from vag to tush in a discreet go-anywhere pillow. Sit on the donut side to relieve pressure, or flip it over and insert the cold therapy gel pack (included) to reduce perineal pain and swelling. Go on and give yourself a seat \u003cem\u003e[and sigh]\u003c\/em\u003e of relief.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTWIST, FOLD + GO:\u003c\/strong\u003e Cushion Auto-expands (no batteries or blowing required)\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCOMPACT + PORTABLE:\u003c\/strong\u003e Design discreetly goes wherever you go - one less pain in the butt\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDONUT WORRY:\u003c\/strong\u003e Open “donut” space reduces pressure while sitting\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVERY COOL:\u003c\/strong\u003e Reusable contoured gel pack to cool sore perineal areas\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTWO SIDED:\u003c\/strong\u003e Donut side to relieve pressure, cold therapy side to reduce pain and swelling\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eINCLUDES:\u003c\/strong\u003e 1 Cushion, 1 Reusable Gel Cold Pack, 1 Machine-washable Cover\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePRO TIP:\u003c\/strong\u003e When using it for the first time, your new cushion might need some extra air, let it sit and expand.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAUTO-EXPANDS:\u003c\/strong\u003e Give the cushion a couple of minutes to auto-expand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/J50Zy-e_fmk?si=86-adVwc0hDMcMli\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Mom","offers":[{"title":"Perineal Cooling Comfort Cushion","offer_id":51225820922140,"sku":"NF208","price":62.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/379e676054c036f6f15c1b0c6acfb85177fb6542.jpg?v=1767902487"},{"product_id":"smilefrida-triple-angle-toothhugger-yellow","title":"SmileFrida Triple Angle Toothhugger - Yellow","description":"\u003cp\u003ePut the brushing battle to bed! The Toothhugger's unique triple-angle brush head attacks plaque fast by cleaning all sides at once. Specially designed with little brushers in mind, its easy-to-hold handle suctions to surfaces, while soft bristles are gentle on sensitive gums and even change colors to let you know when it's time to replace.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTRIPLE-ANGLE BRUSH:\u003c\/strong\u003e Dentist-recommended, unique brush head cleans all sides of the tooth all at once.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTIME-TO-TOSS INDICATOR:\u003c\/strong\u003e Blue bristles fade to white, so you know when to replace.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLEARN TO BRUSH:\u003c\/strong\u003e Designed for toddlers, this toothbrush is a great way to help your little one practice proper brushing techniques, with your help.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSOFT AND GENTLE:\u003c\/strong\u003e Soft, rounded bristles are gentle on your little one's teeth and gums.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cbr\u003e\u003cbr\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Q1yvpAgGess?si=i7vVP_N6FnVxjYSf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c\/iframe\u003e","brand":"Frida Baby","offers":[{"title":"SmileFrida Triple Angle Toothhugger - Yellow","offer_id":51225820987676,"sku":"NF064","price":11.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/6855\/7852\/files\/70ca5d246a3d4ac3d1678c45202328514f50b2f5.jpg?v=1770112546"},{"product_id":"upside-down-peri-bottle","title":"Upside Down Peri Bottle","description":"\u003cp\u003e\n \n \u003cb\u003eToss the hospital Peri bottle and get this bidet for your vajay. It's the MomWasher for relief and postpartum care down there.\u003c\/b\u003e \n \n \u003cbr\u003e\n \n \u003cbr\u003e\n \n \u003cb\u003eCLEANSE:\u003c\/b\u003e The Upside Down Peri Bottle is Step 1 in the Frida Mom 5-step Postpartum Recovery Regimen\u003cbr\u003e\n \n \u003cb\u003eUPSIDE DOWN ERGONOMIC DESIGN:\u003c\/b\u003e Specifically designed to be held upside down avoiding the dreaded hand-in-toilet situation - with a narrow angled neck for a continuous stream of relief right where mom needs it\u003cbr\u003e\n \n \u003cb\u003ePORTABLE BIDET:\u003c\/b\u003e Holds 10 oz of water and comes with a waterproof storage bag for on-the-go. Pro-tip: add 1-2 drops of witch hazel for extra soothing relief\u003cbr\u003e\n \n \u003cb\u003eC-SECTION MAMAS:\u003c\/b\u003e Clean your vagina and incisions without pressure\u003cbr\u003e\n \n \u003cb\u003eHOSPITAL BAG ESSENTIAL:\u003c\/b\u003e Use during the first post-delivery bathroom trips at the hospital and back at home\u003cbr\u003e\n \n \u003cb\u003eCOLOUR MAY VARY:\u003c\/b\u003e We have launched a new colour to match Frida Mom. 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